Utah’s Next Chapter Starts Here
At the heart of The Point, a new 104-acre downtown core is moving from vision to visible progress. Designed as the first chapter of a larger 600-acre evolution, this purpose-built district will bring together dining, shopping, daily living, work, entertainment and public space in a place made for long-term value and everyday connection.
The Point is Utah’s first city built on purpose.
SEE WHAT’S TAKING SHAPE
A Complete District, Built on Purpose
The Point is planned, phased growth with the purpose of turning state-owned land into lasting public value while carrying forward the culture, values and way of life that make Utah distinct. Built smarter, over time, The Point is designed so the best of our state stays at the heart of what comes next.
Renderings, imagery, video and descriptions are conceptual and subject to change as planning, design, leasing and construction progress.
FEATURING CHROMA AND AMBER
The First Chapter of The Point
Phase 1 is where The Point begins to take shape. Anchored by Chroma’s vibrant residential and retail energy and Amber’s refined boutique mix of residential, office, dining, and retail, this first chapter also brings together the public spaces, infrastructure and shared destinations that will define the district from day one.
The Promenade will serve as the district’s vibrant pedestrian spine, connecting shopping, dining, gathering spaces and street-level activity. The River to Range Trail, Central Green, Convergence Hall and future event venue will add layers of movement, nature, innovation, programming and entertainment, creating the early critical mass needed for a city built on purpose.
Together, these elements begin to show what The Point is designed to become:
A place where people do more than visit. They stay, gather, work, live and return.
FEATURED DEVELOPMENTS
Introducing Chroma and Amber
Within Phase 1, Chroma and Amber will serve as two signature developments by The Point Partners, each bringing a distinct expression of life at The Point, connected by the Promenade, River to Range Trail and the Central Green to create a community ecosystem of retail, restaurants and residential.
Chroma is the social center and brings the pulse of The Point to life. Designed for energy, connection and daily activity, Chroma will place residents, retailers, restaurants and gathering spaces close to the center of the action.
Warm, refined and intentionally quieter, Amber offers elevated living around the corner from The Promenade and Central Green, with a more intimate connection to the district’s dining, retail and public space.
From Vision to Visible Progress
The Point is entering a defining moment. Groundbreaking marks the beginning of a new phase of visible progress, laying the foundation for a district designed to grow with purpose over time.
As work moves forward, The Point Partners will share updates, milestones and stories that help Utahns, future tenants, partners and visitors understand what is being built and how the district will take shape.
104
-acre central district
600
-acre long-term vision
Phase 1
featuring Chroma and Amber
Groundbreaking
late June 2026
Future
dining, shopping, living, work, entertainment and public space
Who’s Building The Point
Meet The Point Partners
The Point Partners is the private development team advancing the 104-acre downtown core at the heart of The Point.
A partnership between Lincoln Property Company, Colmena Group and Wadsworth Development Group, the team is working alongside the State of Utah and the Point of the Mountain State Land Authority to help turn years of planning into the first chapter of this landmark district.
Media Resources
The Point is one of Utah’s most significant development stories, bringing together public vision, private partnership and a long-term plan for economic growth, public benefit and everyday community life.
Members of the media can access approved project materials, brand assets, renderings and background information below.
For media inquiries, interviews or additional project information, please contact:
Name
Title
media@thepointut.com
Phone
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Looking for More Information?
This page introduces the next chapter of The Point Partners’ 104-acre district and Phase 1 progress. For additional background, existing project information, office and retail leasing, and current resources, visit the main The Point website.